Susan L. Heller and Erika Mayshar, shareholders of global law firm Greenberg Traurig, LLP, were named 2024 Orange County Visionaries by the Los Angeles Times B2B brand publishing team.
According to the publication, Heller and Mayshar join others who demonstrate outstanding leadership in their fields using criteria based on recent accomplishments, consistent career-long leadership, impact on organizational or industry growth, and community involvement including board memberships.
Heller, a member of the firm’s Intellectual Property & Technology Practice, is co-managing shareholder of the Orange County office, co-chair of the firm's global Trademark & Brand Management Group, and senior advisor to the firm’s Women’s Initiative. Heller is consistently recognized by numerous publications and organizations as having one of the most innovative international trademark practices in the country, and for being a game-changer. When the stakes are high and critical brands are at risk, Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities, and highly visible pre-IPO companies turn to Heller for her strategic thought leadership and counsel, honed by her three decades of experience.
Mayshar is the chair of the Tax-Exempt Organizations & Philanthropy Practice. She advises private foundations, charities, hospitals, social welfare organizations, and other tax-exempt organizations facing complex legal and tax issues. Mayshar works with philanthropists and family offices across the United States to accomplish major charitable transactions, design long-term nonprofit governance and succession structures, and enhance philanthropic impact. She also collaborates with closely held companies entering into innovative business relationships with nonprofit vehicles.
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