An apparently aspiring anonymous fashion enthusiast, identified as "Doe", has filed a lawsuit against fashion company Dolce & Gabbana USA, Inc.
The plaintiff alleges that he was misled into purchasing a unique women's jacket for $7,824 from D&G's Beverly Center location in Los Angeles. He claims the jacket was sold to him as a singular piece of art that came with certain business benefits and exclusive rights.
According to the lawsuit, an employee at the store allegedly assured Doe that by buying this jacket he would become part of an exclusive team and receive significant benefits including a lifetime discount of 40% on sales. Allegedly encouraged by these promises, Doe initiated a business venture he called "California Love Collection" of apparel which he claims was projected to yield substantial profits estimated at $70 million.
However, the plaintiff alleges that he was later ordered by D&G to stop using the trademarks he registered based on the alleged unique attributes and implied permissions associated with the jacket. The plaintiff argues this contradicts the alleged initial representations made by D&G and significantly hampers his business operations and future plans.
The lawsuit seeks damages for trademark infringement, trademark dilution, and vicarious liability. Among other damages, the plaintiff is demanding D&G be ordered to donate 10,000 purses to "LGBTQ+ organizations" of the plaintiff's choosing, and provide him with at least 10 "shopping sprees" at Dolce & Gabbana stores.
The plaintiff is not represented by an attorney.
The lawsuit was filed Dec. 13 in Los Angeles County Superior Court, but was removed to federal court in Los Angeles by the defendant on Jan. 12.