A class action lawsuit has accused adult products seller Adam & Eve, claiming the company has improperly allowed Google to use its site traffic measuring tool, Analytics, to track and gain access to private sexual information about customers purchasing products from Adam & Eve online.
The plaintiff, referred to as Jane Doe, alleges that her private and protected sexual information along with her IP address were disclosed without her consent. This includes details about sexual preferences, practices, fetishes, sex toy preferences, lubricant preferences, and search terms.
Mike Arias
| Arias Sanguinetti Wang & Torrijos
According to the complaint, this information was allegedly gleaned by Google Analytics, an application used by websites to measure and track traffic to their sites. According to the complaint, the ability to see customers' IP addresses then allowed Google to match their identities to their purchases and browsing history on the site.
The suit claims that both Adam & Eve, which operates under the name PHE Inc, and Google violated California's privacy laws each time they allegedly disclosed or utilized the plaintiff's private information without consent.
The plaintiff seeks statutory damages in the amount of $5,000 for each disclosure of her private and protected sexual information.
The plaintiffs are seeking to expand the action to include thousands of other California residents who allegedly similarly accessed Adam & Eve's website and allegedly had their information disclosed to Google by Adam & Eve's use of the Analytics software.
Plaintiffs are represented by attorneys Mike Arias, Arnold C. Wang and M. Anthony Jenkins, of Arias Sanguinetti Wang & Team, of Los Angeles; and Nicholas A. Coulson and Julia G. Haghighi, of Liddle Sheets Coulson P.C., of Detroit, Michigan.