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SOUTHERN CALIFORNIA RECORD

Saturday, November 2, 2024

Close-up on Media, Entertainment and Sports: Right of Publicity and Consumer Protection Issues on February 29, 2024

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Virtual Meeting | Unsplash by Sigmund

Companies in the rapidly evolving and highly competitive media, entertainment and sports industries encounter unique legal issues. Adapting quickly and compliantly to changing consumer behavior with respect to media consumption is essential to staying ahead of marketplace trends.

Join our cross-practice industry team for a webinar series that will break down key insights and strategies to help you navigate the legal nuances associated with this dynamic space.

The first webinar will cover right of publicity and consumer protection issues and best practices for addressing them, specifically when it comes to leveraging influencers and celebrity endorsers.

Discussion topics will include:

  • The legal frameworks surrounding right of publicity, particularly as generative artificial intelligence technologies continue to advance
  • Best practices for complying with the Federal Trade Commission’s influencer guidelines and National Advertising Division regulations
Other crucial legal considerations when entering celebrity sponsorship and endorsement agreements

Original source can be found here.

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