Greenberg Traurig LLP issued the following announcement on Dec. 1.
Global law firm Greenberg Traurig, LLP Shareholders Stephen R. Baird and Candice E. Kim and Of Counsel Sabina A. Vayner will present at a Strafford webinar titled "Trademark Genericism: Minimizing Risks to Brands, Protecting Brand Value, Best Practices, and Lessons From Recent Federal and Agency Decisions" on December 15, from 1-2:30 p.m. EST.
The webinar will educate trademark counsel and brand owners about genericism and its threat to brands, as well as discuss the risks of genericide to brand owners and where and how they arise. The panel will also provide guidance to companies and their counsel on various best practices and steps they can take to help minimize these risks, and will review recent federal court and TTAB decisions addressing genericism issues and lessons learned from those cases.
Baird, a shareholder in the firm’s Minneapolis office, provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution. He protects companies’ most important brands and other intellectual property assets by designing efficient, creative, and tailored legal strategies to advance their most important business objectives. A prolific blogger and recognized thought leader for two years in a row, Baird has been named the No. 1 author on trademark matters according to JD Supra’s “Readers’ Choice Awards.”
Kim, a shareholder in the firm’s Los Angeles office, focuses on the clearance, procurement, maintenance, enforcement, licensing, and monetization of intellectual property rights, including trademarks, trade dress, domain names, copyrights, and rights of publicity. She counsels clients on all aspects of the branding process. Kim has wide-ranging experience in trademark prosecution, licensing, enforcement, and TTAB opposition and cancellation proceedings, with an emphasis on global brand expansion and management through strategic trademark filing, protection, and enforcement programs.
Vayner, of counsel in the firm’s Atlanta office, represents brand owners and creators across a broad spectrum of industries in trademark, copyright, and advertising litigation, enforcement, and counseling matters. She has experience litigating federal trademark, copyright, false advertising, and trade dress infringement actions, and regularly represents clients in proceedings before the Trademark Trial and Appeal Board. Vayner additionally advises clients on a wide variety of issues to minimize the risk of disputes, including those involving copyright and trademark clearance and portfolio management, advertising review, social media, and right of publicity.
Original source can be found here.