Greenberg Traurig issued the following announcement on Jan. 14.
Greenberg Traurig, LLP shareholders Stephen Baird and Candice E. Kim gave a live presentation during a 90-minute Strafford Publications live webinar on “Trademark Bullying: Cease and Desist and Litigation Tactics in the Battle for Brand Protection,” Jan. 16 at 1:00 p.m.
The webinar provideD guidance for counsel to trademark owners to understand trademark bullying in the context of brand protection. The panel outlineD approaches to fight trademark bullies or to respond to being accused of being a trademark bully. Additional issues covered includeD, how the courts are treating trademark bullies, steps a trademark owner can take and existing tools for counsel when a trademark owner believes it is the target of a trademark bully, and best practices for developing and maintaining legitimate trademark enforcement.
Baird, a shareholder in Greenberg Traurig’s Minneapolis office, protects companies’ most important brands and other intellectual property assets by designing efficient, creative, tailored legal strategies to advance their most important business objectives. A prolific blogger and recognized thought leader, for the last two years he has been named the number one author on trademark matters according to JD Supra’s “Readers’ Choice Awards.”
Kim, a shareholder in the firm’s Los Angeles office, represents clients on all aspects of the branding process, including the procurement, enforcement, maintenance, and valuation of global intellectual property portfolios. She has wide-ranging experience in trademark prosecution, licensing, enforcement, and TTAB opposition and cancellation proceedings, with an emphasis on global brand expansion and management through strategic trademark filing, protection, and enforcement programs.
Original source can be found here.